Promoting Equality and Diversity in our Care Homes
At B&M, we empower people to develop their skills and talents so they can enjoy a prosperous career in social care. We celebrate equality and diversity in our care homes by providing an environment where everyone is welcome.

Diversity and Inclusion
in Recruitment
By promoting equality and diversity in care homes, we have a diverse community of caring people where everyone can thrive in their social care career. Each of our homes assess candidates based on their skills, competencies and successes, irrespective of a person’s:
- Gender or gender reassignment
- Academic achievement
- Age
- Ethnic or national origin
- Religion
- Disability
- Sexual orientation/identity
We know that diversity makes us stronger, so we believe that our team should reflect the community in which we work.
Zero Tolerance to Discrimination
We have a diverse and inclusive team of staff working for us at B&M Care, and have an absolute zero tolerance to any type of discrimination. Everyone is given equal opportunities, through our tailored training and support, to progress their career and be rewarded for their work.
All of our staff should feel respected, heard and appreciated. It’s our mission to be committed to our employees and provide an inclusive environment. We have a zero-tolerance policy on bullying, harassment, prejudice and discrimination of any kind.
Creating a fair and inclusive workplace is at the forefront of promoting equality and diversity in our care homes. Every member of our team should feel included and valued. This is something that we make clear to all of our staff, with clear guidelines and rules that are strictly enforced in our care homes and at our Head Office.


Embracing a diverse workforce
Our diverse team has always played an integral role in our long-standing success. Through working together and embracing diversity, we encourage each and every one of our staff to leverage their skills into a successful career within social care. In many of our homes, we are lucky to have staff (and residents) who speak multiple languages, and we work hard to celebrate different cultures in any way we can. We also welcome applications from neurodivergent people as we recognise that alternative thinking leads to creativity and innovation. In our work-family environment, every member of our team is rewarded for delivering exceptional care. Social care thrives on diversity and equality.
Gender equality
at B&M Care
Since we started out in 1975, B&M Care has worked to increase the visibility and recognition of women. Over 45 years later, we are proud to have many women in our management team and working in our homes. Women have always played a significant role in our organisation, and currently make up 72% of B&M Care’s senior management team. 4 out of our 7 B&M directors are women, as well as the majority of our home managers.
Men also play an integral role within our team. Within the care industry, men are underrepresented. However, we’re actively working to acknowledge that disparity so that we redress the balance throughout our care homes. B&M Care was founded by Bill Hughes, and we encourage other caring and compassionate men and women – by equal measures – to work with us.
Looking ahead, B&M Care will continue to recognise that barriers exist, and that we can contribute to reducing the gap, and creating a prosperous and empowering career at B&M Care for all.


Our B&M Care Values
At B&M Care, our values of Commitment, Connection, and Compassion guide everything we do, and we expect every member of our team to embody these values in their daily work. Being part of the B&M Care family means showing up with empathy, respect, and a willingness to make a difference, while delivering high-quality person-centred care.
We are committed to supporting our residents and one another, creating an environment where people feel safe, appreciated, and empowered. We build real connections, not just with residents, but with families, our colleagues, and the wider community, and we understand that good care starts with trust and understanding within our teams first. Above all, compassion is at the heart of our approach. Whether it’s offering a kind word, listening with patience, or simply being present, our teams make a meaningful impact every day. If you share these values, you’ll find a fulfilling and rewarding place to grow with us.